CUDL Co-op Marketing Program

Created in 1994 by the California Credit Union League and The Golden 1 Credit Union, CUDL was established with the vision of providing point-of-purchase lending to the credit union community, and has grown to become the nation's largest point-of-sale and indirect lending network for credit unions. Today, the CUDL Network of credit unions and dealers serves over 20 million credit union members nationwide.

 We create the new Co-op Marketing Program, which replaces the complimentary marketing campaigns, provides your credit union with an ideal opportunity to get CUDL’s financial support on marketing materials, including direct mailers, co-branded apparel and merchandise, in-branch marketing materials and broadcast advertising – giving your credit union full flexibility on marketing its auto lending program to members.